Known as the School of Ideas, MICA Ahmedabad was established in 1991. MICA was formerly known as Mudra Institute of Communications, Ahmedabad. MICA is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA is an Autonomous, Non-Profit Institution.

MICA is a Fulbright Affiliate Institute and an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is a member of Association of Asia Pacific Business Schools (AAPBS) and Association of Management Developme